So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And that crazy Aunt of yours...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...

A huge part of the western culture and fashion is about the good ole days.  Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of "the olden times" flood the ears of younger generations, and vintage clothing will never go out of style.  Classic pieces are a staple that all women should include in their closets, but that’s easier said than done.  I get asked a lot about where a...

Summer is officially here and with that brings fun times, tan lines and a lot of memories! It also brings about more social gatherings.  So, in turn, it’s your chance to rock those fun summer trends and since friends don’t let friends leave the house without great accessories I want to shed light on some of my favorite must have summer pieces. In the summer, I think it is better to rock some key statement pieces...