Today Amy Harper, Vice President of Marketing, Apparel & Accessories at Dallas Market Center, joins us for 5 Tips for attending apparel markets + how to maximize your market experience. Amy gives us some amazing tips on going to market, whether it’s your first time or you are a veteran market buyer! She gives us valuable information on why going market is so important, how to plan your time at the market, what to expect...

<Guest Blog Post>

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.

<Guest Blog Post> Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes. Breaking up of your store into smaller segments departments will allow you to respond faster to the market and as a result, be able to buy smarter. Since most POS systems have some sort of department structure in place you have...

6 Tips To Improve Your Digital Sales Strategy

I originally gave this talk in Las Vegas at the breakfast at WWIN about why your social media is not engaging. I know that this topic, and how to get everything all scheduled without pulling your freaking hair out are two HUGE stressors for most of you.

So let's start here.

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right. While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business! Tip #1...