It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder Ashley Alderson, on what it...

The Valentine's Day festivities have ended, but that doesn't mean your favorite V-Day outfits are going anywhere! Pale pinks and luxurious reds are a perfect transition for spring! That fancy dress you put in the back of your closet? Pair it with a jean jacket and booties for any casual night out! We loved seeing all your amazing Valentine’s day outfits! Here were some of our favorite pieces that are perfect for any occasion or season! Soul...

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! Then, once you've got these, we've got more here on our Holiday Marketing Masterclass video!  1. Create a...

Who is ready for the biggest shopping weekend of the year? Hands in the air? Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you're an online boutique or a brick and mortar store, we've got you covered! We're dishing on 6 things you can do to help your boutique capture some of the...

Velvet is definitely one of the hottest trends right now. Almost every runway insight has added a splash of it, in one form or another! Some of the most popular colors this fall being jewel toned. Velvet isn't a fabric most are accustomed to but trust us, it's not as scary as you think. Velvet holds an endless amount of possibilities in the way it can be styled. For more of an edgy look pair...