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Big News from The Boutique Summit with Ashley Alderson

I’m coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it’s all going, as well as share some really exciting news. Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. So this year I was thrilled to make

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Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/ In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We

Read More »

Behind the Scenes of The Boutique Summit with Ashley Alderson

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

Read More »

Big News from The Boutique Summit with Ashley Alderson

I’m coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it’s all going, as well as share some really exciting news. Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. So this year I was thrilled to make

Read More »

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/ In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We

Read More »

Behind the Scenes of The Boutique Summit with Ashley Alderson

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

Read More »

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

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