Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique!
In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.
>>Maximizing Events and the Customer Experience – LISTEN NOW ON iTunes <<
>>Maximizing Events and the Customer Experience – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
Maximizing Events and the Customer Experience with Jodi Stevens
- Inventory selection process
- Building vendor and customer relationships
- Customer feedback and surveys
- Event planning strategy
- Event marketing
- Managing ROIs
- Creating an in-store experience
Resources Featured In This Episode:
- Bless Your Heart Boutique Instagram | Facebook | Pinterest | Website
- Ashley Alderson Instagram
- The Boutique Summit 2023
Favorite Quotes from Jodi Stevens
“I’m really big on, Be the Buyer.” – Jodi Stevens [8:29]
“We don’t make it about a sale, we make it more of an experience.” – Jodi Stevens [11:37]
“Hype is huge.” – Jodi Stevens [14:35]
“To take a jump once in a while, it’s ok to do that.” – Jodi Stevens [29:11]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: March 14th, 2023
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