We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change?  (Hmm, boutiques doing significant business via Facebook and no cut going to the social giant…we get the picture) The goal is to tailor the content of the News Feed to exactly what users...