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Shaley Ham joins us for today’s episode, Collaborating with an Influencer. Shaley starts by giving us background on how she grew to become an Instagram influencer. She gives us some extensive and valuable knowledge on the correct ways to work closely with an influencer and LOTS of tips and tricks to help grow your following and engagement on Instagram. You can never learn too much about the world of influencing and Instagram, so grab your notebook and let’s get started!

What is it like to work with an influencer? How can your boutique benefit from this type of relationship? Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie...

Have you guys heard the news?!   For the first time, the entire boutique industry (boutiques, brands, bloggers & service providers) is coming together for a MASSIVE event designed to grow and shape the future of boutique fashion! Yes, that’s right--we just announced our first-ever Boutique Summit, which will be held this June, in Dallas, Texas. The Boutique Summit is a first-of-its-kind conference for the boutique industry, that will allow attendees to build collaborations and partnerships,...