Today on the Boutique Chat Podcast Kelly Helfman, President of MAGIC, joins us for MAGIC Goes Digital. Kelly is here to give us all the details on MAGIC's Digital Trade Event. She goes over how often vendors will be adding and updating their products, the 5 categories you can shop, an inside scoop to this year's trends, and how you can get exclusive opportunities for learning on this digital platform. Tune in to hear all...

Are you going to Sin City in February for Las Vegas Market Week? We are, and we’re doubling down on two incredible events that we don’t want you to miss! We’ve got details on those below, but first, make sure you join Vegas Facebook Event, so you’re in the know on all the important details (and any last minute adjustments, should they arise). _____ #BOUTIQUEBOSS BREAKFAST: Learn & GrowTuesday, February 5th, 8:30am at WWIN at the...

Viva Las Vegas! Before we attend one of the season’s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what’s coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after...