Do you ever wake up in the middle of the night with fears and worries about your business? Well, you’re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we’re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
Watch the interview on YouTube:
What You’ll Learn From Text Message Marketing Mastery with Jane Kasper
- What is changing in the world of text marketing.
- How to track text messaging.
- What has changed in the laws and regulations with text messaging.
- The number one thing that holds up text messaging campaign buildouts.
- Best practices for text messaging campaigns.
- What gated products are and how they affect text messaging.
- The easiest ways to grow your list within the regulations.
Resources Featured In This Episode:
- Jane Kasper Cochrane: Website | Facebook
- How to Master Email and Text Marketing
- Glow Group Tutorials
- Rural Haze Boutique: Website | Facebook | Instagram
- Save the Date: Boutique Summit 2023
Favorite Quotes from Jane Kasper
“We don’t like to use the term ‘attribution’—we like to use the word ‘affiliation.’” – Jane Kasper [6:55]
“The easiest way to grow your list is through your pop-up.” – Jane Kasper [22:50]
“Know your audience and do your research.” – Jane Kasper [24:45]
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Original Air Date: March 14th, 2023
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