I am so excited to be joined today by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO and owner of Katsch Boutique.
Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers and spreadsheets to really speak to you.
Amy shares her approach to growing and managing multiple locations and a successful team, the lessons she learned along the way and how she cut out the overwhelm by systemizing her business!
Resources Featured In This Episode:
- Coulee Boutique: Website | Facebook | Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>The Power of Community and Collaboration – LISTEN NOW ON iTunes <<
>>The Power of Community and Collaboration– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn from The Power of Community and Collaboration with Anna Ledebuhr, owner of Coulee Boutique
- Taking the leap into entrepreneurship
- Diversifying product lines to incorporate home & gift and local vendors
- The power of a local business alliance
- How supporting other small businesses fosters growth
- Planning annual events
- Ideas for Pink Friday
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 26, 2023
Do you love the details of The Power of Community and Collaboration? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Know If You’re Ready to Start Running Ads for Your Small Business
Running ads for your small business can be a game-changer—but only if you’re truly ready. Jumping into Facebook and Instagram ads too soon can feel like tossing money into the wind. So, how do you know if you’re ready to take the leap and make the most of your ad budget? - 3 Mistakes That Will Ruin Your Conversion Rate (And How to Fix Them)As a small business owner, there’s one metric that stands above all others when it comes to measuring the success of your online store: conversion rate. Whether you’re driving traffic through social media, email campaigns, or organic search, your conversion rate is the key indicator of how well your website is turning visitors into paying customers. But even the most dedicated business owners can make mistakes that severely impact this crucial metric. Let’s dive into three common mistakes that can tank your conversion rate—and how to fix them.
- The Vision Board Effect: How to Design Your Dream Life
Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire.
