4 Reasons Why Your Brand Is Not Engaging

4 Reasons Why Your Brand Is Not Engaging

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success! 

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4 Reasons Why Your Brand Is Not Engaging


  1. Is your content share-worthy? Viral content grows reach and brand recognition.  
  2. Is your content retable? How are you speaking to your ideal customer?
  3. Are you offering value? This doesn’t mean the money value, but what are you promising your customers when they buy from you, and are you fulfilling this promise?
If you want to find new customers get them excited about what you carry and sell to them, you MUST generate quality traffic.

Click here to find out how!


“When you market to everyone, you reach no one.” -Ashley

“Who is your customer? How much are you really speaking to that ideal customer? -Ashley

“Value is your spoken or unspoken promise of what others will get when they engage and buy from you.” -Ashley

For more motivational and inspiring words from Ashley, check out her Instagram @ajalderson

View this post on Instagram

Have you ever felt like an imposter?⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Like if they knew how much you were really trying to figure this shit out, they’d laugh at you?⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ I know that feeling.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ 👉🏽 Of not knowing my next step completely but taking it anyway.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ 👉🏻Of feeling not worthy to be at the table, but sitting tall anyway.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ 👉🏿Of giving others the advice that deep down I also desperately need to hear.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ 👉🏽 Of knowing that it all could go away tomorrow, and if I didn’t speak my truth, none of it would have mattered. But scared to death to let those words come out…⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ The funny thing is about feeling like an imposter, is that as alone as you feel, you're in more company than you'll ever know. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ No one has it figured out, but if you have just enough expertise to share with someone who may not, think of the impact you might have on their lives. One little thing you share can forever change a life.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Knowing it all is impossible.⁣ Sharing what you do know is selfless.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Do it scared…. ⁣ ⁣ I shared the above one year ago before our industry's largest event, The Boutique Summit, but they still ring just as true today. ⁣ ⁣ Today's conversations are the same, we may not know what to say, how to say it or if we are getting it right, but you're doing the work. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ You have so much love to give, insight to share, hope to bring, gifts to bear – stop hiding them from others because you feel like don’t know it all or aren't where you want to be just yet. ⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ You, my friend, matter to so many of us!⁣ ⁣ Your gifts and words matter.⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ Share them scared. 💕

A post shared by Ashley Alderson (@ajalderson) on


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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @Boutiquehubbusinessto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: June 9th, 2020
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.