Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
In the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.
Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
For boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025:
In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
The time has come for the June 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
In the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.
Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
For boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025:
In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
The time has come for the June 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
