In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.
In today’s fast-moving digital world, even the most beautiful boutique won’t get found without a solid SEO strategy. In a recent Heart on Main Street webinar, Samantha Conner from The Boutique Hub shared five powerhouse SEO tactics that every retail store owner should be using to grow online visibility, attract dream customers, and ultimately drive more sales. If you’re serious about boosting your boutique’s Google ranking, this one’s for you.
One of the most important decisions you’ll make as a boutique owner is where you buy your inventory. The brands you choose, the quality you offer, and the margins you build all directly impact your ability to grow a profitable business.
That’s why your wholesale source shouldn’t just offer products—it should offer strategy.
What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.
Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business.
At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow.
If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.
When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.
In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?
If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.
This episode will challenge how you think about your time and inspire you to create more space for what actually matters.
At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.
In today’s fast-moving digital world, even the most beautiful boutique won’t get found without a solid SEO strategy. In a recent Heart on Main Street webinar, Samantha Conner from The Boutique Hub shared five powerhouse SEO tactics that every retail store owner should be using to grow online visibility, attract dream customers, and ultimately drive more sales. If you’re serious about boosting your boutique’s Google ranking, this one’s for you.
One of the most important decisions you’ll make as a boutique owner is where you buy your inventory. The brands you choose, the quality you offer, and the margins you build all directly impact your ability to grow a profitable business.
That’s why your wholesale source shouldn’t just offer products—it should offer strategy.
What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.
Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business.
At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow.
If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.
When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.
In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?
If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.
This episode will challenge how you think about your time and inspire you to create more space for what actually matters.
At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
