BUSINESS IS HARD. DON’T DO IT ALONE. Owning a boutique, apparel brand, wholesale design business is both exciting and a little overwhelming at times. We’ve got you covered #BoutiqueBoss, this is our JAM!
For many businesses who launched at just the right time, social media and the days of abundant organic reach catapulted their business from the start. But today as the word ‘algorithm’ creeps into every social channel and inbox we use, it is getting more and more difficult to achieve the rate of growth business owners need to succeed.
That feeling of overwhelm or simply being ‘stuck’ can signal either a rocky end to your business, OR an opportunity to do something about it.
Whether you’re newer to the business, or a seasoned vet, you have enough on your plate than to spend time keeping up with every new business or marketing strategy as they emerge.
That’s what we do.
At the Hub, not only do we keep our members up to date on changes in the market, but we also offer a deeper level of support and growth coaching for those businesses ready to grow
further, faster. If you’re ready for specialized coaching from an expert in the boutique community, let’s talk!
Along with access to our JAM PACKED training library for members, take your education a step further with these guided, step by step trainings build with the latest business strategy you can maximize right now.
CHECK OUT THE COURSES OFFERED BELOW AND GET READY TO ROCK YOUR BUSINESS.
The 4th Quarter is the MOST important time of year in retail, and unless you’re ready to maximize it, it can also take your business for a ride. Stop concentrating on your gross sales numbers, and start making sure your 4th quarter is profitable. From years of retail experience, and the latest proven strategies, we’ll make sure this Holiday season is one both you and your customers will always remember.
Inside the course, you’ll discover:
STARTING & SCALING YOUR FIRST YEAR BUSINESS
Over 50% of small businesses fail in the first year, and that stat may be climbing in the retail industry due to poor pre-planning. While owning a boutique sounds like a blast, it’s actually a business that requires a great deal of commitment, unique skillsets and a passion for helping others.
Let’s make sure your business has a solid foundation so that you aren’t caught off guard later!
This 6 module program covers every aspect a boutique owner must master to create a thriving business, from the fundamentals of retail, operations, buying, social media and creating a scaleable business model. After 20 years in retail ourselves, to helping thousands of boutique owners grow massive businesses, we’re breaking down the essentials to get your business operating at an ideal level year number one, whether you are already open, or just starting now.
Are you tired of posting across all of your social media channels weekly, but wondering what really works? Or spending hours and dollars perfecting your photoshoots for a good Instagram post, but only using it once and feeling it go to waste? The Content Sanity Masterclass was born out of our very own frustration of creating new content, photos and sharing information in ours, and our clients businesses weekly, but not really maximizing the same pieces to get their full reach and engagement value.
So we created a system to maximize the type of content created weekly, only 6 essential pieces, and the strategy in how and where to use these key pieces to get the MOST reach, engagement and value out of them, so you can get back to RUNNING your business, and not being a slave to social media.
Because space is so limited in our signature Bootcamp program, we have launched a digital version for boutique owners, apparel brands, and designers, designed to eliminate the stress, overwhelm and plateaus. We’re building real strategy for increased efficiency, reach, traffic and sales.
Retail Bootcamp is the most in-depth retail training available, covering every critical aspect of the business from mindset, to margins, productivity, buying, merchandising, data analysis, social media, PR, e-commerce, Facebook Ads, working with influencers and MORE.
12 Digital Modules, Workbooks & 30+ videos
14 Weeks of LIVE group coaching
Private Facebook Group
LIFETIME access so you can repeat the live sessions again and again
15+ Guest Experts who join us past and present throughout the course from Pinterest & Shopify team members, to mentors & top boutique owners
Invite to the private LA Shopping Experience with your fellow Bootcamp grads
Enrollment is only open TWO times per year.
JOIN THE LIST for JANUARY 2021
The 2019 Boutique Summit tickets to attend in person sold out in just 22 hours!! Grabbing a Digital Ticket is your only chance to watch, learn and grow from the Boutique Industry’s top leaders if you did not get a chance to attend in person.
Grab your tickets to see all 40+ speakers this year, and the opportunity to watch 2018 and 2017 instantly!
As the retail industry takes its largest shift in history, 30+ top leaders and retailers collaborate to bring you the latest strategies, ideas, tools and inspiration you need to thrive in your new normal. Complete with actionable takeaways, inspiration, real stories and strategies, how-to’s and downloads for later, you’ll leave with a fresh outlook on your business’ future and what you want your success to embody.
Boutique Bootcamp is a 7-week premium, signature program designed to holistically address the needs of boutique owners from all aspects of business, marketing and traffic strategy, so they can eliminate overwhelm, increase traffic and make more money.
The program was formed by our Founder after coaching small businesses for many years and pinpointing the most common and crucial needs of #boutiqueboss boutique owners. We start by looking
at the most basic yet, most important strategies of a boutique or brand from optimizing time, content, teams and ideal customers. Then we craft a signature strategy to optimize each social media channel, your email marketing, Facebook audiences, Facebook Ads, and finally, we optimize your e-commerce platform for the best conversion rates. We leave no stone unturned.
We don’t believe in placing band-aids on your business, we know the importance of drilling down to the core of your brand, your voice, your strategy and then we top it off by building traffic to your site. We don’t give you a fish, we teach you how to fish so you can feed your business for a lifetime.
Currently, Boutique Bootcamp is not being offered in 2019, due to a very busy schedule for the Hub. If you’d prefer to be on a wait list for the future, please apply below. We do suggest in the meantime, you sign up for Retail Bootcamp, our highest level digital and group coaching program with both Ashley Alderson, and our Director of Education! This is the most in-depth retail training program on the market!
Once students graduate Boutique Bootcamp, they are invited to take part in The Hub’s exclusive Boutique Mastermind program where coaching continues over multiple months.
Members of Boutique Mastermind have access to live group training, office hours, additional one on one time with Ashley, as well as digital trainings as they are released.
Access to Mastermind is limited to Bootcamp graduates only, and by application only.
Ready to get control over your financials once and for all??
She Profits Now Christyne Gray teaches the financial success strategies for woman warrior entrepreneurs in the boutique retail industry.
What our students say
“I just sold over $5k in a big sale and am getting ready to publish my first blog post and continue to put myself into my brand! If you or your spouse have doubts about investing - first of all, tell your spouse their opinion doesn’t matter (haha.. Kidding.. Sort of). Always go with your gut - if it feels like a necessary move, then DO it without overthinking! I would absolutely recommend this program to other business owners. Ashley, you are kind, blunt, organized, and knowledgeable about setting goals and coming up with a plan to succeed. THANK YOU!”
“This was the best investment I have made hands down!! You have to spend money to make money and this was worth every penny! Ashley pushed me to do some of my own modeling which no 40 year old woman is happy about, but my customers went nuts that they see me at the front of my brand instead of behind the scenes. My sales have tripled!”
“Bootcamp gave me my life back and it not only helped me business wise but personally. Ask my husband! I finally regained control and focus while we were growing so quickly. Ashley held my hand on some decision making and paths to move forward, even pushing me past frozen fear. One of my huge wins was my first email campaign which brought in over $1000 in the first few hours! Even after Bootcamp, now in the Mastermind program I am continuing to grow daily. Ashley - I”m not sure how you knew how much I needed this! God must have whispered in your ear!”
“Bootcamp has paid for itself over and over in only a couple of months. Our sales grew 400 percent in 7 weeks and even more after the program. We have two large storefronts and a road show traveling 130+ days each year, and after bootcamp, we can see that our online sales can match our mobile sales! We had never placed a Facebook Ad Campaign, but our first one went viral and sold an entire shiping container of shoes we had planned to sell at the NFR three months early! We had no idea this was possible! We are so thankful to work with Ashley, someone that actually cares and becomes a friend. Bootcamp will build you up and open doors you never knew existed!”
“Working with Ashley has not only been a game changer for my business but a life changer for every aspect of myself. Because of her, I am setting goals and crushing them daily...I have expanded from wholesaling custom handbags to creating my own full line as well as adding in clothing and jewelry. Every call we have leaves me feeling refreshed, refocused and ready to kill it for the month. If you are looking to grow your business then there is no better investment you can make than investing in yourself and in your brand.”
“My hubby told me - “I think this class is lighting you up. Your confidence has really changed”. This was a very big moment for me. It’s so hard when you are out there with so much information, by yourself, fighting the good fight. Knowledge is power, I knew I needed the knowledge to get the ball rolling in the right direction. My business has really taken off, and now I know I have the right tools in my file.”
“Our Online Sales increased by 7 times since the beginning of boot camp and our visitors to the website increased by 4 times. We’ve also had the biggest August on record! If You are serious about taking your brick and mortar, website or both to the next level and compete with the big box stores, you need to take this class! You'll end each session with more confidence, a laundry list of things to do, and see the results!”
“I know our next call isn't until Thursday...but my sales have been crazy!!!!! I'm thrilled!! 2 calls in and I'm already seeing a huge difference thanks to you!”