BUSINESS IS HARD. DON’T DO IT ALONE. Owning a boutique, apparel brand, wholesale design business is both exciting and a little overwhelming at times. We’ve got you covered #BoutiqueBoss, this is our JAM!

For many businesses who launched at just the right time, social media and the days of abundant organic reach catapulted their business from the start. But today as the word ‘algorithm’ creeps into every social channel and inbox we use, it is getting more and more difficult to achieve the rate of growth business owners need to succeed.

That feeling of overwhelm or simply being ‘stuck’ can signal either a rocky end to your business, OR an opportunity to do something about it.

Whether you’re newer to the business, or a seasoned vet, you have enough on your plate than to spend time keeping up with every new business or marketing strategy as they emerge.

That’s what we do.

At the Hub, not only do we keep our members up to date on changes in the market, but we also offer a deeper level of support and growth coaching for those businesses ready to grow
further, faster. If you’re ready for specialized coaching from an expert in the boutique community, let’s talk!


Retail Bootcamp

Retail Bootcamp

Are you ready to maximize your cashflow & cut the overwhelm, so this can be your best year yet?

Let’s not waste anymore time or money, we have the proven strategies & latest tips that every retailer can use to create the profitability, growth & personal balance you are really after.

No fluff. Let’s grow your boutique. From EVERY SINGLE angle in your business, Retail Bootcmap covers your business from foundations, mindset, banking, financials, buying, inventory data, merchandising, team building, digital marketing, e-commerce, PR, mindset and paid advertising. It’s the most complete retail training on the market for Boutique Owners.

For 12 weeks, 12 modules and live group coaching, Retail Bootcamp is our highest level training for boutique and brand owners of all sizes and types, new, 30+ years of experience, or online, mobile or brick and mortar. This program has served them all with meaningful takeaways and growth.

Opening in January and July annually.

Boutique Bootcamp

Boutique Bootcamp

Boutique Bootcamp is a 7-week premium, signature program designed to holistically address the needs of boutique owners from all aspects of business, marketing and traffic strategy, so they can eliminate overwhelm, increase traffic and make more money.

The program was formed by our Founder after coaching small businesses for many years and pinpointing the most common and crucial needs of #boutiqueboss boutique owners. We start by looking
at the most basic yet, most important strategies of a boutique or brand from optimizing time, content, teams and ideal customers. Then we craft a signature strategy to optimize each social media channel, your email marketing, Facebook audiences, Facebook Ads, and finally, we optimize your e-commerce platform for the best conversion rates. We leave no stone unturned.

We don’t believe in placing band-aids on your business, we know the importance of drilling down to the core of your brand, your voice, your strategy and then we top it off by building traffic to your site. We don’t give you a fish, we teach you how to fish so you can feed your business for a lifetime.

Currently, Boutique Bootcamp is not being offered in 2019, due to a very busy schedule for the Hub. If you’d prefer to be on a wait list for the future, please apply below. We do suggest in the meantime, you sign up for Retail Bootcamp, our highest level digital and group coaching program with both Ashley Alderson, and our Director of Education! This is the most in-depth retail training program on the market!

Boutique Mastermind

Boutique Mastermind

Boutique Mastermind is a signature, invitation-only group program for Retail and Boutique Bootcamp graduates. Covering 12 months of live monthly video chats, private group daily interaction and in-person events and retreats, Mastermind is about the deepest level of support and connection with growing retailers at your level.

Mastermind members also have access to The Boutique Hub’s trainings like Retail Bootcamp updates and Holiday Marketing Masterclass for free.

Exciting changes are underway for 2019, and we can’t wait to announce when enrollment opens again.

Boutique Owner Basics


Over 50% of small businesses fail in the first year, and that stat may be climbing in the retail industry due to poor pre-planning. While owning a boutique sounds like a blast, it’s actually a business that requires a great deal of commitment, unique skillsets and a passion for helping others.

Let’s make sure your business has a solid foundation so that you aren’t caught off guard later!

This 6 module program covers every aspect a boutique owner must master to create a thriving business, from the fundamentals of retail, operations, buying, social media and creating a scaleable business model. After 20 years in retail ourselves, to helping thousands of boutique owners grow massive businesses, we’re breaking down the essentials to get your business operating at an ideal level year number one, whether you are already open, or just starting now.

Opens Summer 2019.

Holiday Marketing Mastermind

Holiday Marketing Mastermind

For just $197, you’ll get access to our exclusive Holiday Marketing Masterclass Membership Area with 6 modules that give you everything you need to double your retail sales this holiday period. Inside the course, you’ll discover:

  • The 6 Main Types of Events Every Boutique MUST Run in the Holiday Season
  • How to Plan Out the Entire Season including Where to Start & the Most Important Dates
  • The 4 Marketing Weapons You Need for Every Promotion to be a Success
  • How to Determine The Ultimate Promotion Theme to Ensure the Best Results
  • The Difference Between a Sale and a Promotion PLUS – When to Use Them
  • How to Create World Class Customer Experience so they Keep Coming Back for More
  • Sales Boosters: What they are and the Secret you MUST Know to Increase Revenue by 20%

What our students say

hear more feedback

from boutique owners

about these courses,

and other hub events

and membership!

QUESTIONS? Need to figure out the right course fit for you? We are here to help. Contact us.