This week I answer all of your burning questions!
You submitted questions, and I do my best to address them all. This episode is overflowing with information, tips and tricks, so be sure to take notes!
I talk about how to handle damaged product and establishing your return policy, implementing creative promotions, how to break into wholesale, growing your business beyond your hometown, rebuilding your foundation, looking at competitors as allies and so much more. Photography, inventory planning, press coverage, insurance — I cover it all in this installment of Ask Ashley Anything!
Have more questions for me? Hopefully I have answers! Reach out to The Boutique Hub team or to me personally on social media. I would love to hear from you.
To close out the show, I also share exciting news about Boutique Hub Black, a program to help retailers crush their sales goals – especially if they lack time, aren’t fully staffed or are uncertain about their growth strategy. As a Boutique Hub Black member, you’ll gain access to the top boutique growth platform and find out how the best boutiques in the country build rock solid businesses. Learn more about Boutique Hub Black and enroll HERE.
Resources Featured In This Episode:
- The Boutique Hub: Facebook | Instagram | Website
- Ashley Alderson: Instagram
- The Boutique Hub Membership
- Boutique Hub Black
- Retail Bootcamp
- Summer School
- Hubventory.com
>>Ask Ashley Anything – LISTEN NOW ON iTunes <<
>>Ask Ashley Anything – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
Ask Ashley Anything! Listener Questions
- Return policies and quality control
- Creative promotions and collaborations
- Leveraging press coverage
- Breaking into wholesale and sourcing manufacturers
- Planning and developing Collections
- Pricing and margins
- Growing your customer base
- Metrics
- Inventory planning
- Photography
- Standing out from the competition
- Fixed mindset
- Insurance and liability coverage
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: May 9, 2023
Do you love the details of Ask Ashley Anything? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Business Conversation Every Couple Needs to HaveRunning a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
- How to Plan, Post & Grow on Social Media Without the OverwhelmWhat’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
- How to Avoid the Retail Summer SlumpFor boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025: