It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put every penny of profit back into her...

With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans.  Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we talked about Engagement Giveaways, and how LIKE/SHARE/WIN giveaways have a big place on Facebook and Instagram to keep...

Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways, and in our Giveaway Series of posts, we’re talking about 3 types of giveaways each boutique owner should use...

Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You're not alone, with Instagram's announced plans for an algorithm change and new updates to Facebook's ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let's go back to some basics shall we? One of the key factors in Facebook's algorithm is showing your posts to...

If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business?  We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting.  But as much as those things may make us uncomfortable, they are necessary evils along the path to...