2016 has no doubt been the year of Western Fashion--from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat--the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating the Style Guide has been a...

Each year when you’re cleaning out that closet, there are a handful of staples that no matter the decade will always remain.  No matter your signature style - biker, urban chic or a little more casual, we could argue that one of those staples crossing all fashion boundaries is the leather (or faux) jacket. From bomber to biker to trench, this signature investment piece is back in the biggest of ways. Flattering on all body...

It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put every penny of profit back into her...

List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans.  Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we talked about Engagement Giveaways, and how LIKE/SHARE/WIN...

Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways,...