Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways, and in our Giveaway Series of posts, we’re talking about 3 types of giveaways each boutique owner should use...

Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You're not alone, with Instagram's announced plans for an algorithm change and new updates to Facebook's ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let's go back to some basics shall we? One of the key factors in Facebook's algorithm is showing your posts to...

If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business?  We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting.  But as much as those things may make us uncomfortable, they are necessary evils along the path to...

Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? Sure there are many online shopping sites that boutique owners use to buy in bulk, but by making trips to gift and apparel markets, many boutique owners find the most unique brands...

I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be - simply posting a photo, link, and a price description could get you sales daily. Today, in order to maintain contact with current customers on Facebook, and find new ones, you have to...