There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion - Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it's undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still an integral part of the company....

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching entrepreneurship and marketing at a local...

Do you remember what it's like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It's rare that someone buys the first time they meet you, so it's up to YOU to warm them up to your brand. How do we do that with email? When you have new subscribers to your email list,...

So you just ran an offer or a giveaway to grow your email list, or your list is growing like crazy organically (congrats, you already know this is something we are key on at The Hub), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...