Do you remember what it's like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It's rare that someone buys the first time they meet you, so it's up to YOU to warm them up to your brand. How do we do that with email? When you have new subscribers to your email list,...

So you just ran an offer or a giveaway to grow your email list, or your list is growing like crazy organically (congrats, you already know this is something we are key on at The Hub), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...

Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into the crowd of online...