Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into the crowd of online...

Old timers used to say, “There sure seems to be a fine line between a hippie and a cowgirl,” and when it comes to fashion, we wholeheartedly agree. If you end up in Las Vegas for the Wrangler National Finals Rodeo this year, you will notice that a few of the cowgirl’s favorite styles have a 1970’s twist. It’s proven that western fashion influences come from just about everywhere, so all of this fringe and...

2016 has no doubt been the year of Western Fashion--from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat--the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating the Style Guide has been a...

Each year when you’re cleaning out that closet, there are a handful of staples that no matter the decade will always remain.  No matter your signature style - biker, urban chic or a little more casual, we could argue that one of those staples crossing all fashion boundaries is the leather (or faux) jacket. From bomber to biker to trench, this signature investment piece is back in the biggest of ways. Flattering on all body...