So you just ran an offer or a giveaway to grow your email list, or your list is growing like crazy organically (congrats, you already know this is something we are key on at The Hub), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...

Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into...

Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar.   Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s the major holidays that get the...

Old timers used to say, “There sure seems to be a fine line between a hippie and a cowgirl,” and when it comes to fashion, we wholeheartedly agree. If you end up in Las Vegas for the Wrangler National Finals Rodeo this year, you will notice that a few of the cowgirl’s favorite styles have a 1970’s twist. It’s proven that western fashion influences come from just about everywhere, so all of this fringe and...