Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your boutique!
If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.
20 Tips to Keep Your Facebook Audience Engaged. Build Your Boutique Business By Building Your Facebook Audience We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change? (Hmm, boutiques doing significant business via Facebook
The 3 A’s of Dominating Social Commerce. Why are some boutiques dominating commerce on social media? Well, think of it like this… You’re out with your friends for a night on the town. You’re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff. Social Commerce For Boutique Owners One of your friends casually drops into the conversation
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your boutique!
If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.
20 Tips to Keep Your Facebook Audience Engaged. Build Your Boutique Business By Building Your Facebook Audience We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change? (Hmm, boutiques doing significant business via Facebook
The 3 A’s of Dominating Social Commerce. Why are some boutiques dominating commerce on social media? Well, think of it like this… You’re out with your friends for a night on the town. You’re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff. Social Commerce For Boutique Owners One of your friends casually drops into the conversation
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Summer for retailers can typically be a slower sales period. These summer sale ideas can help attract new customers and increase sales to avoid the seasonal slump.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have Jackie Koch, a seasoned HR and recruiting professional turned consultant.
Building a business from the ground up is a thrilling journey filled with excitement and challenges. Often, entrepreneurs find themselves in uncharted territory when it comes to managing people. The transition from focusing solely on the product or service to leading a team can be overwhelming. In a recent podcast conversation between Ashley and Jackie Koch, the topic of navigating team building and leadership skills was explored, offering valuable insights for entrepreneurs.
In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your online sales strategy. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.
