#SmallBusiness Blog

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5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

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Why Your Social Media is Being Ignored

Why Your Social Media Is Being Ignored

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

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Product Photography for Boutique Owners

Product Photography For Boutique Owners

Great photography is key to landing that online sale! Let’s get into some product photography tips for boutique owners. Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspire us to wear what we might not have picked out on our own. Pictures help customers determine quality and style, ultimately leading them

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Cultivating Community Over Competition

Cultivating Community Over Competition

Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the online space, how she cultivates that trust among her customers, and why she values community over competition.

Read More »

5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

Read More »
Why Your Social Media is Being Ignored

Why Your Social Media Is Being Ignored

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

Read More »
Product Photography for Boutique Owners

Product Photography For Boutique Owners

Great photography is key to landing that online sale! Let’s get into some product photography tips for boutique owners. Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspire us to wear what we might not have picked out on our own. Pictures help customers determine quality and style, ultimately leading them

Read More »
Cultivating Community Over Competition

Cultivating Community Over Competition

Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the online space, how she cultivates that trust among her customers, and why she values community over competition.

Read More »

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Most Popular Stories

Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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