6 Tips To Improve Your Digital Sales Strategy

I originally gave this talk in Las Vegas at the breakfast at WWIN about why your social media is not engaging. I know that this topic, and how to get everything all scheduled without pulling your freaking hair out are two HUGE stressors for most of you.

So let's start here.

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like a flip of a switch Facebook, Instagram and several other social media platforms were gone. With so many of our businesses relying on these platforms to run...

A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.)  It’s time for us to finally sit down and make clear plans for what’s to come in the year ahead. Our team at The...

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years ago. Smart buyers are mixing their...

Each year as we turn the page into a new year, there is always the inevitable look back at the year passed, to see what changes and shakeups took place, to help us better plan for the shifts that we can predict will come in the new year ahead. As a boutique owner, wholesale vendor, or fashion industry insider, I would bet that you can see the writing on the wall with many of the...