So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And that crazy Aunt of yours...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...

Hey baby let’s go to Vegas! Each February and August we can’t wait to head to Las Vegas for some of the most exciting weeks in Fashion for Boutique Owners!  Will you be joining us this year for Las Vegas Fashion Week to trend spot, shop the shows, network and meet up with other fabulous boutique industry friends from The Boutique Hub? On Monday, August 14th, we will be speaking at two different events and shows...

Our community at The Boutique Hub is growing, and we are looking for the perfect additions to the team to help spread the love of boutiques worldwide with consumers, while also connecting and growing the industry behind these adorable shops. If you or someone you know might be a great fit, please let us know! A few things at our core that you should know, to make sure we find the best partners for the...