#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Boutique Marketing:

Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like

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Why the future of retail is in the hands of retail boutique owners!

A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.)  It’s time for us to finally sit down and make clear plans for what’s to come in the

Read More »
A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
The Boutique Hub

Making Waves in the Boutique Industry: HUB 2017 Year in Review

I’ve often heard entrepreneurs described as squirrels who get bored easily, who have hundreds of ideas, and have a deep passion that drives to run from one tree or project to another collecting nuts, aka building something big. Looking back at the past year at The Boutique Hub, I can fully appreciate the analogy! We may even be a little nutty (pardon the pun). If you are taking the time

Read More »
Kadee Coffman | The Boutique Hub

Behind the Scenes with Kadee Coffman

How a vintage pair of wranglers sparked a career in fashion. Once upon a time, in the land of hairspray, rhinestones, colored denim, and shoulder pads (just kidding, that was before our time), I encountered a 5’3” rodeo queen with a big personality and a smile to match. She was strong, confident, and outgoing, but when I met her I could tell there was something more that made her unique.

Read More »
Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.

Could This Strategy Have Saved Big Box Retail?

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.

Read More »

Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic

It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and

Read More »

Using Google Analytics Data to Increase Online Conversions For Boutiques

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And

Read More »

Boutique Marketing:

Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like

Read More »

Why the future of retail is in the hands of retail boutique owners!

A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.)  It’s time for us to finally sit down and make clear plans for what’s to come in the

Read More »
A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
The Boutique Hub

Making Waves in the Boutique Industry: HUB 2017 Year in Review

I’ve often heard entrepreneurs described as squirrels who get bored easily, who have hundreds of ideas, and have a deep passion that drives to run from one tree or project to another collecting nuts, aka building something big. Looking back at the past year at The Boutique Hub, I can fully appreciate the analogy! We may even be a little nutty (pardon the pun). If you are taking the time

Read More »
Kadee Coffman | The Boutique Hub

Behind the Scenes with Kadee Coffman

How a vintage pair of wranglers sparked a career in fashion. Once upon a time, in the land of hairspray, rhinestones, colored denim, and shoulder pads (just kidding, that was before our time), I encountered a 5’3” rodeo queen with a big personality and a smile to match. She was strong, confident, and outgoing, but when I met her I could tell there was something more that made her unique.

Read More »
Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.

Could This Strategy Have Saved Big Box Retail?

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.

Read More »

Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic

It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and

Read More »

Using Google Analytics Data to Increase Online Conversions For Boutiques

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And

Read More »
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