Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like
A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.) It’s time for us to finally sit down and make clear plans for what’s to come in the
Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years
Each year as we turn the page into a new year, there is always the inevitable look back at the year passed, to see what changes and shakeups took place, to help us better plan for the shifts that we can predict will come in the new year ahead. As a boutique owner, wholesale vendor, or fashion industry insider, I would bet that you can see the writing on the
I’ve often heard entrepreneurs described as squirrels who get bored easily, who have hundreds of ideas, and have a deep passion that drives to run from one tree or project to another collecting nuts, aka building something big. Looking back at the past year at The Boutique Hub, I can fully appreciate the analogy! We may even be a little nutty (pardon the pun). If you are taking the time
How a vintage pair of wranglers sparked a career in fashion. Once upon a time, in the land of hairspray, rhinestones, colored denim, and shoulder pads (just kidding, that was before our time), I encountered a 5’3” rodeo queen with a big personality and a smile to match. She was strong, confident, and outgoing, but when I met her I could tell there was something more that made her unique.
If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like
A look back at The Boutique Hub in 2018 New Year’s has always been one of my favorite times of year. It’s the perfect time to reflect on all that the previous year and it’s accomplishments, celebrations and change (which honestly gets overlooked through the hustle and bustle we all face daily.) It’s time for us to finally sit down and make clear plans for what’s to come in the
Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years
Each year as we turn the page into a new year, there is always the inevitable look back at the year passed, to see what changes and shakeups took place, to help us better plan for the shifts that we can predict will come in the new year ahead. As a boutique owner, wholesale vendor, or fashion industry insider, I would bet that you can see the writing on the
I’ve often heard entrepreneurs described as squirrels who get bored easily, who have hundreds of ideas, and have a deep passion that drives to run from one tree or project to another collecting nuts, aka building something big. Looking back at the past year at The Boutique Hub, I can fully appreciate the analogy! We may even be a little nutty (pardon the pun). If you are taking the time
How a vintage pair of wranglers sparked a career in fashion. Once upon a time, in the land of hairspray, rhinestones, colored denim, and shoulder pads (just kidding, that was before our time), I encountered a 5’3” rodeo queen with a big personality and a smile to match. She was strong, confident, and outgoing, but when I met her I could tell there was something more that made her unique.
If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
