#BoutiqueBusiness

Blog

All Blogs

James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More »
The Boutique Hub

Join Us in Las Vegas, August 2017!

Hey baby let’s go to Vegas! Each February and August we can’t wait to head to Las Vegas for some of the most exciting weeks in Fashion for Boutique Owners!  Will you be joining us this year for Las Vegas Fashion Week to trend spot, shop the shows, network and meet up with other fabulous boutique industry friends from The Boutique Hub? On Monday, August 14th, we will be speaking

Read More »
Laurenly Boutique | The Boutique Hub

The Hub is Hiring!

Our community at The Boutique Hub is growing, and we are looking for the perfect additions to the team to help spread the love of boutiques worldwide with consumers, while also connecting and growing the industry behind these adorable shops. If you or someone you know might be a great fit, please let us know! A few things at our core that you should know, to make sure we find

Read More »
The Boutique Hot List - May

The Boutique Hot List | May

Can you believe this is our THIRD month of the Boutique Hot List? We absolutely love bringing you the hottest fashions of the month ahead, and we’re going to let you in on a little secret–this month does NOT disappoint. Last month, Coachella was a big player in the fashion world, and because of that we’ve seen a definite shift in what’s to come for the rest of this Spring,

Read More »
Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More »
March Boutique Hot LIst | The Boutique Hub

The Boutique Hot List | March

If you’re an avid fashion blog reader around the web, you’ve probably realized by now that most fashion how-to’s, must-shops and trend reports focus on fashion from either a high-end designer with pricing we would rarely touch, or pull pieces only from Big Box Retail that mass-produces fashion in a cold retail experience. But what about boutiques? Boutiques are the lifeblood of cities around the world, cities of all sizes

Read More »
#BoutiqueBoss Dinner | The Boutique Hub

Vegas Market Week

Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner’s on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in

Read More »
Wild Bleu | The Boutique Hub

An Icon of Western Fashion: Meet Wild Bleu

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still

Read More »
The Hidden Trunk | The Boutique Hub

Finding a great boutique is like a treasure hunt: Meet The Hidden Trunk

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching

Read More »
James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More »
The Boutique Hub

Join Us in Las Vegas, August 2017!

Hey baby let’s go to Vegas! Each February and August we can’t wait to head to Las Vegas for some of the most exciting weeks in Fashion for Boutique Owners!  Will you be joining us this year for Las Vegas Fashion Week to trend spot, shop the shows, network and meet up with other fabulous boutique industry friends from The Boutique Hub? On Monday, August 14th, we will be speaking

Read More »
Laurenly Boutique | The Boutique Hub

The Hub is Hiring!

Our community at The Boutique Hub is growing, and we are looking for the perfect additions to the team to help spread the love of boutiques worldwide with consumers, while also connecting and growing the industry behind these adorable shops. If you or someone you know might be a great fit, please let us know! A few things at our core that you should know, to make sure we find

Read More »
The Boutique Hot List - May

The Boutique Hot List | May

Can you believe this is our THIRD month of the Boutique Hot List? We absolutely love bringing you the hottest fashions of the month ahead, and we’re going to let you in on a little secret–this month does NOT disappoint. Last month, Coachella was a big player in the fashion world, and because of that we’ve seen a definite shift in what’s to come for the rest of this Spring,

Read More »
Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More »
March Boutique Hot LIst | The Boutique Hub

The Boutique Hot List | March

If you’re an avid fashion blog reader around the web, you’ve probably realized by now that most fashion how-to’s, must-shops and trend reports focus on fashion from either a high-end designer with pricing we would rarely touch, or pull pieces only from Big Box Retail that mass-produces fashion in a cold retail experience. But what about boutiques? Boutiques are the lifeblood of cities around the world, cities of all sizes

Read More »
#BoutiqueBoss Dinner | The Boutique Hub

Vegas Market Week

Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner’s on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in

Read More »
Wild Bleu | The Boutique Hub

An Icon of Western Fashion: Meet Wild Bleu

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still

Read More »
The Hidden Trunk | The Boutique Hub

Finding a great boutique is like a treasure hunt: Meet The Hidden Trunk

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching

Read More »

subscribe

Most Popular Stories

Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

Read More »

Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

Read More »
Skip to content