Remember that old adage, "Fail to Plan and you will Plan to Fail"?   Well in terms of marketing, it couldn't be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they're winging it.  Social media doesn't work by winging it, it's about understanding how the algorithm works and using that in your favor. It's knowing how to...

If you're an avid fashion blog reader around the web, you've probably realized by now that most fashion how-to's, must-shops and trend reports focus on fashion from either a high-end designer with pricing we would rarely touch, or pull pieces only from Big Box Retail that mass-produces fashion in a cold retail experience. But what about boutiques? Boutiques are the lifeblood of cities around the world, cities of all sizes and locations. Owned and operated by stylish...

Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner's on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in our community are always asking about getting together, so twice a year in Las Vegas, we LOVE getting to host a big...

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion - Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it's undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still an integral part of the company....

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching entrepreneurship and marketing at a local...