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Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.

Could This Strategy Have Saved Big Box Retail?

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.

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Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic

It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and

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Using Google Analytics Data to Increase Online Conversions For Boutiques

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And

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Stella B | The Boutique Hub

Bright Boho Vibes for End of Summer Boutique Style (Guest Post)

(Style Team Guest Post) Boho is always what you make it, and I’m about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and

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The Boutique Hot List | September

This month, we’re celebrating The Boutique Hot List with a super epic version…The Boutique Hot List | September, The Boutique Awards Finalists. Yes, you read that correctly. All of the pieces featured in this month’s Boutique Hot List are from boutiques and brands who were finalists in our first-ever Boutique Awards! The Boutique Awards had more than 4,000 boutiques nominated from around the world, and managed to garner more than

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The Boutique Awards | 2017 Winners

From over 400,000 votes cast, and 4,000 boutiques around the world nominated, the 2017 Boutique Awards Winners are here! Supporting small businesses and independent fashion boutique owners is defying what the media calls a ‘retail apocalypse,’ in a big way. Over the past 60 days, we’ve watched in awe as boutique shoppers from across the globe have gathered together to celebrate their favorite stores–stores that supply women, men and children

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Hurricane Harvey | The Boutique Hub

The Boutique Hub | Hurricane Harvey Support

Our entire boutique family at The Boutique Hub is coming together to support our #BoutiqueBoss sisters in South Texas who have lost homes, businesses, property, or have staff and/or family who have also been impacted by Hurricane Harvey.   Already, we have gathered numerous apparel brands, boutique owners, and the general public who have raised their hand to support these victims. If you would like to join our efforts, here’s

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Summer Footwear Favorites

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in

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Lettie Boutique | The Boutique Hub

Embroidery Everywhere.

Embroidery- it’s almost everywhere, and we’re lovin’ it! We all remember when the free-flowing embroidered blouse became the piece you had to own. But now embroidery is taking over our closets from dresses to jeans and even to your new favorite embroidered shoes. It brings unique and colorful boho vibes that make you stand out, in a great way! We went on the search for some of our favorite embroidered

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The Number One Way to Take Your Wardrobe from Summer, to Fall

No matter where you live, sometimes mother nature is totally moody, and likes to swing from sweating your tail off, to freezing the same day.  When we move from summer to fall, layers are key, and one of our favorite pieces to use for that extra layer whether for temperature or depth is a kimono. Whether you go with a light, breezy, sheer piece, or a heavier and darker kimono

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