Not a member?

Building Connections and Giving Back through Your Business with Sydney Petersen, Bizzy’s Boutique

This is such a special episode with such a special person — Sydney Petersen, founder of Bizzy’s Boutique, Bizzy Izzy’s Wholesale children’s brand and the Love Izzy Project. 

Sydney truly inspires me, not only as a business owner but also as someone who spreads joy and hope to others. Get ready to have your heart strings pulled (especially all you mommas)!

Sydney named her business after her daughter Isabelle (Izzy) who was born with a rare genetic disorder and, as a result, had a prolonged stay in the NICU. Fortunately from Sydney’s traumatic experience came a beautiful baby girl, a new community of NICU moms and an inspired business idea.

It all started with the Love Izzy Project. Sydney began designing swaddle blankets as a way to give back to other NICU moms and their babies. For every Love Izzy swaddle blanket sold, a swaddle is donated to the Blank Children’s NICU.

Her Bizzy-ness grew from there, and now Sydney specializes in all things children’s as a boutique owner and the designer of the Bizzy Izzy’s kids line. We talk retail vs. wholesale, social strategy, the value of Facebook Groups, customer avatars, ambassador programs, and photography. But even more importantly, we discuss finding a greater purpose in business, serving others, and building authentic connections and community. 

Grab the tissues along with your notebook this week — hopefully you’ll learn a lot and be inspired!

Resources Featured In This Episode:

>>Building Connections and Giving Back through Your Business– LISTEN NOW ON iTunes <<
>>Building Connections and Giving Back through Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the episode on YouTube:

Building Connections and Giving Back through Your Business

  • Wholesale vs Retail
  • The unique struggles of sourcing and manufacturing children’s apparel
  • Building community and connecting with customers
  • Being authentic on social media
  • Facebook Groups
  • Approach to ambassador programs
  • The power of photography
  • Children’s Clothing
  • Love Izzy Project


Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!


Original Air Date: May 16th, 2023
Do you love the details of Building Connections and Giving Back through Your Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • Six Words & Phrases to Rethink Using
    Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.
  • How to Merchandise a Profitable Table Display
    JR Visual has compiled a list of effective merchandising tips to keep in mind when merchandising a table in your brick-and-mortar stores. Let’s get into it!
  • The Boutique Hub at Atlanta Apparel
    The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared.

JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.

Never grow alone. Join the community that gets it.

Skip to content