Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley’s background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
>> EPISODE 301 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
KEY POINTS:
- There is enough success for everyone to go around. Practicing community over competition will only create a stronger and more profitable business.
- Stay focused on the good. Your words and thoughts will create your reality.
- Be authentic to yourself. Your people will find you!

FAVORITE QUOTES
“You have to remember employees are an investment. They are not an expense, when you find the right employees, they are an investment for your business.” -Ashley McPherson
“My theory on community over competition: There is enough success for anybody in this world that is willing to work for it.” -Ashley McPherson
“That feeling of positivity and community spreads like wildfire.” -Ashley McPherson
Where to find Ashley:
Instagram: @ashleyrebeccamcpherson & @macomaboutique
Facebook: Macoma Boutique
Website: https://macomaboutique.com/
Resources :
Alison Grooms on the Boutique Chat Podcast
2021 Boutique Marketing Bundle
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 15th, 2020
Do you love the details of Building Meaningful Relationships with Your Customers? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Signs Your Boutique Has Outgrown Its Website
Guest Blog by Soul Mana Web Design You’ve built something real. Your products are curated, your brand has a distinct personality, and your customers love what you’ve created. Your Instagram is beautiful. Your in-store experience is warm, elevated, and entirely on brand. But your website? It might be the one thing holding your business back… Read more: 5 Signs Your Boutique Has Outgrown Its Website - #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty
What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and… Read more: #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty - Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
Should you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear


