Today on the #BoutiqueChat podcast Allen Williams from Heartland Retail joins us for Business Success Depends on Knowing Your Numbers. Heartland Retail, formally known as Springboard Retail, is all about empowering brands and retailers to harness their data and sell more. Allen goes over managing multi-channel and multi-store, optimizing your inventory plan, and how you can maximize your customer data to drive profit. But that’s not all, tune in to hear more even more tips from Allen!
- Optimize your inventory plan.
- Use customer data so you are targeting the right products to the right target market.
- Having multiple revenue streams is critical to any business.
“Understanding the demand flows from both E-commerce and the web is critical. It’s all about optimizing your inventory plan.”
“I think the boutiques and retailers that are doing it really well are taking that customer data and using it to drive marketing so that you’re really targeting the right customer and sending things that are going to be relevant to them.”
“Markdowns are the last thing you do because you can’t come back from it once you’ve done it. There are other things you can try that will preserve margin.”
Contact Allen with any questions: [email protected]
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Original Air Date: October 20th, 2020
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