I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you!
Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode talking about our big announcement … a new partnership!
The Boutique Hub is partnering with MAGIC in a much bigger way than ever before to help you Discover More MAGIC in 2024! The Hub will have a booth on the show floor at every MAGIC event throughout the year, and our team will be there to greet you, provide resources, answer questions, and take new buyers on our BFF tour.
Join The Hub team at MAGIC to connect with the community, discover your next best-sellers, uncover exclusive trend forecasting, build business insights and so much more!
ABOUT MAGIC:
From east coast to west coast, MAGIC offers a variety of must-attend fashion events offering the largest wholesale selection of women’s trend-driven, young contemporary, and modern sportswear brands.
MAGIC kicked off 2024 with a splash with the debut of MAGIC Miami, a new immediates-focused women’s market event featuring an edited and inspirational curation of brands. From there the stops continue to Las Vegas, New York, and one of our personal favorites, Nashville!
Resources Featured In This Episode:
- MAGIC | Website | Facebook | Instagram | TikTok | LinkedIn
- Your Guide to Vegas Apparel Markets February 2024
- Register for MAGIC Las Vegas
- Sign Up for the BFF Tour
- Kelly Helfman: Website | Instagram
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Tradeshow Marketing Handbook
- Boutique Summit 2024
- Boutique Hub Black
- Hubventory.com
>> Discover more MAGIC in 2024 – LISTEN NOW ON iTunes <<
>> Discover more MAGIC in 2024 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
Discover more MAGIC in 2024 with Kelly Helfman
- About MAGIC events
- Kelly Helfman’s role and mission as president
- What to expect at upcoming MAGIC markets in Las Vegas, New York and Nashville
- The differences in various shows
- Sourcing the shows
- New partnership between The Boutique Hub and MAGIC
- How The Hub’s presence will help you as a buyer
- The new BFF Tour
- How to register
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 2, 2024
Do you love the details of Discover more MAGIC in 2024 with Kelly Helfman? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Boutique Hub Welcomes Retail Expert Dane Cohen as Director of Retail Development
The Boutique Hub, the leading global community dedicated to empowering independent retailers and brands, is thrilled to announce the addition of seasoned retail expert Dane Cohen as its new Director of Retail Development. - Boutique Summit Sip & Shop Expo: Cash & Carry, Connections, and Fun!Get ready for a fresh, curated take on product discovery at The Boutique Summit with our exclusive tradeshow and Gifting Party! Join us in Dallas, TX, June 8th – 9th, for an unforgettable event that promises to elevate your business to new heights. Whether you’re a boutique owner, retailer, or entrepreneur, this is an opportunity to connect with top industry brands and services in a personalized, intimate setting—like you’ve never seen before!
- Retail in Transition: What Retailers Need to Know NowAt The Boutique Hub, we see you. We hear you. Yes, it’s a challenging time. Yes, there are a lot of unknowns. But there’s also a lot of opportunity ahead, and we want to have a real conversation about what’s happening across the industry so you can lead your business with clarity, not fear.
