Today Archel Bernard, CEO of Bomchel, joins us for today’s podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don’t want to miss, tune in to hear this powerful conversation between Ashley and Archel!
>> EPISODE 331 – LISTEN NOW ON iTunes <<
>> EPISODE 331 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Today’s episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com
Main Points in Fashion With a Purpose
- Fashion is a unifier. We can connect and have a love for the same fashion, no matter where we are from or what we look like!
- Connect and learn from business owners around you. By forming connections you are growing your business and theirs. It’s a win-win!
- People aren’t just buying the product, they are buying the story behind the product.

Favorite Quotes
“The heart of my company is to make a better life for everybody who is involved.” -Archel Bernard

“Fashion is the unifier.” -Archel Bernard
Archel’s Information:
Instagram: @itsarchel
Website: https://shopbombchel.com
Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 7th, 2021
Do you love the details of Key Principles For Boutique Owner Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- What You Never Knew About The Boutique SummitHey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
- 10 Things You Can Do for Your Business RIGHT NOWWhether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
- Webinar Recap: Boost Your Wholesale Business with Samantha Conner of The Boutique HubIn the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.