Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/
In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.
>>Maximizing Events and the Customer Experience – LISTEN NOW ON iTunes <<
>>Maximizing Events and the Customer Experience – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
Maximizing Events and the Customer Experience with Jodi Stevens
- Inventory selection process
- Building vendor and customer relationships
- Customer feedback and surveys
- Event planning strategy
- Event marketing
- Managing ROIs
- Creating an in-store experience
Resources Featured In This Episode:
- Bless Your Heart Boutique Instagram | Facebook | Pinterest | Website
- Ashley Alderson Instagram
- The Boutique Summit 2023
Favorite Quotes from Jodi Stevens
“I’m really big on, Be the Buyer.” – Jodi Stevens [8:29]
“We don’t make it about a sale, we make it more of an experience.” – Jodi Stevens [11:37]
“Hype is huge.” – Jodi Stevens [14:35]
“To take a jump once in a while, it’s ok to do that.” – Jodi Stevens [29:11]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper Cochrane? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Designing with Purpose: Crafting Products that Spark Joy and ConnectionToday I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.
- How Small Business Owners Can Use ChatGPT to Create Engaging Product Descriptions & ContentManaging a small business involves wearing a lot of hats, and creating fresh, engaging content is just one of them. From product descriptions to social media posts, quality content can drive sales and customer loyalty. But it’s time-consuming—and that’s where ChatGPT can be a game-changer.
- Holiday Retail Tip: Make It EasyWhat are you doing to make your customers’ lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.