#SmallBusiness Blog

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The Boutique Customer is the Primary Channel

The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker,

Read More »

Shop The Best Boutiques: Everything to Know

We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers

Read More »

Analytics For Hubbies

Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today’s data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every boutique owner needs!

Read More »

Email Marketing For A Clothing Boutique

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.

Read More »
5 Reasons You Should Use The Tailwind App

5 Reasons You Should Use The Tailwind App

There has never been a better time to use Pinterest for Business. Pro-bloggers, influencers, and brands have used the Tailwind App for years to their advantage, so why shouldn’t you? Here we are breaking down the 5 reasons you should be using it too!

Read More »

Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

Read More »

The 2018 Boutique Awards

The 2018 Boutique Awards are almost here so we wanted to give you a quick update so you don’t miss out on any of the magic! What are The Boutique Awards Exactly? The Boutique Awards honor & celebrate the best boutiques and specialty stores, including online, mobile, or brick & mortar around the world! This is your customer’s opportunity to lift you up, and celebrate your business, and recognize all

Read More »

Strappy Sandals

The shoe that gets the most wear during the spring and summer months is no doubt your go-to sandals! The strappy sandals we found the most practical for multiple outfits were black or neutral toned! Sandals obviously come in multiply styles so we included strappy sandal styles that will meet the minimalists needs to the boho- chic type! All these sandals are perfect to rock all day long, accommodating any

Read More »

Finding The Perfect Jumpsuit

Jumpsuits come in many varieties and we are here to help you jump on one of the hottest trends this season, and find the best one for you! First, it’s deciding the look you’re going for… a more casual jumpsuit you could rock all day, or something more formal? Next it’s finding the perfect fit for you, the great thing about jumpsuits is both the a cropped and full length

Read More »

Summer Footwear Favorites

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in

Read More »

The Boutique Customer is the Primary Channel

The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker,

Read More »

Shop The Best Boutiques: Everything to Know

We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers

Read More »

Analytics For Hubbies

Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today’s data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every boutique owner needs!

Read More »

Email Marketing For A Clothing Boutique

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.

Read More »
5 Reasons You Should Use The Tailwind App

5 Reasons You Should Use The Tailwind App

There has never been a better time to use Pinterest for Business. Pro-bloggers, influencers, and brands have used the Tailwind App for years to their advantage, so why shouldn’t you? Here we are breaking down the 5 reasons you should be using it too!

Read More »

Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

Read More »

The 2018 Boutique Awards

The 2018 Boutique Awards are almost here so we wanted to give you a quick update so you don’t miss out on any of the magic! What are The Boutique Awards Exactly? The Boutique Awards honor & celebrate the best boutiques and specialty stores, including online, mobile, or brick & mortar around the world! This is your customer’s opportunity to lift you up, and celebrate your business, and recognize all

Read More »

Strappy Sandals

The shoe that gets the most wear during the spring and summer months is no doubt your go-to sandals! The strappy sandals we found the most practical for multiple outfits were black or neutral toned! Sandals obviously come in multiply styles so we included strappy sandal styles that will meet the minimalists needs to the boho- chic type! All these sandals are perfect to rock all day long, accommodating any

Read More »

Finding The Perfect Jumpsuit

Jumpsuits come in many varieties and we are here to help you jump on one of the hottest trends this season, and find the best one for you! First, it’s deciding the look you’re going for… a more casual jumpsuit you could rock all day, or something more formal? Next it’s finding the perfect fit for you, the great thing about jumpsuits is both the a cropped and full length

Read More »

Summer Footwear Favorites

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in

Read More »

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Most Popular Stories

To Be Interesting, You Have To Be Interested

Welcome to another edition of Five Minute Friday! Today, I want to explore a quote that sparked thought for me. The quote goes: “To be interesting, you have to be interesting. To be loved, you have to love. To be friends, you have to be friendly. And to be interesting, you’ve got to be interested.”

This simple yet profound statement holds valuable insights, especially for those of us navigating the realms of business and personal growth. Let’s unpack what it means and how it can transform our interactions and relationships.

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Small Town Dreams to Big Time Success: Building a Business with Heart

Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

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Effective Merchandising Tools to Display Your Summer Inventory! 

JR Visual has compiled a list of effective merchandising tools that can be used to showcase your summer merchandise in the best possible way. It can be challenging to display summer items in a way that is both visually appealing and easy for shoppers to browse through. Therefore, here are some practical tools that you can use in your store, along with multiple ways to use them this season!

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The Bus Rule

Welcome to another edition of Five Minute Friday! Today, I want to explore a rather unusual, albeit important, scenario — what if you suddenly couldn’t manage your business? It’s a scenario we seldom like to consider, dubbed the “Bus Rule,” but preparing for it is crucial for any entrepreneur aiming for long-term success and resilience.

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