The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations,...

We are so ECSTATIC to finally be sharing the brand new Boutique.Style! The launch of Boutique.Style is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers with a one-stop-shopping experience, we’ve been working with various designers and developers...

Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today's data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every successful boutique owner needs!

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations....