As every fashion retailer knows, competition has become pretty fierce. With more and more boutique brands popping up every day, standing out from the pack has never been harder. The key to success? Maximizing all available touchpoints with your customer. There is one in particular which has been historically neglected - the moment of delivery. This is where an attractive, fashion-forward unboxing could be your key to greater success as a brand.

Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into the crowd of online...