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Consistency and Connection: The Keys to Boutique Success

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You’ll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales.

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Avoiding and Managing Burnout as a Small Business Owner

As a small business owner, you wear all the hats. You’re the CEO, marketing guru, inventory manager, customer service rep, and sometimes even the janitor. It’s easy to get caught up in the whirlwind of running your own show, but we all know that hustle can take its toll. Burnout is real, and if you don’t take steps to avoid or manage it, it can sneak up on you faster than a holiday rush.

Read More

Identifying Traffic Patterns

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

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Maximizing Profitability and Peace During the Holiday Retail Season

Are you ready to maximize your holiday season? In today’s episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it’s crucial to get ahead and make sure your boutique is ready to thrive. Lets dive into the three main strategies for preparing your holiday season.

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The Six Layers of Business

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Mastering Leadership: The Evolution of a Multi-Generational Boot Company

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years. 

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The One Thing

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I’ve ever read.

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From Influencer to CEO: Building an Authentic Community in Western Fashion

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.

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Discover Affordable Products at ASD Market Week

Are you curious about what it takes to pivot from one successful business to another? In today’s episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational.

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Value vs Pride

Today, we’re diving into one of my absolute favorite topics: marketing, brand positioning, and understanding how to serve your customers. If you’re part of the Boutique Hub community or have attended Retail Bootcamp, you’ll know how passionate I am about this subject. Today, we’ll explore the critical difference between value and price, especially in a challenging year like 2024.

Read More

Consistency and Connection: The Keys to Boutique Success

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You’ll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales.

Read More

Avoiding and Managing Burnout as a Small Business Owner

As a small business owner, you wear all the hats. You’re the CEO, marketing guru, inventory manager, customer service rep, and sometimes even the janitor. It’s easy to get caught up in the whirlwind of running your own show, but we all know that hustle can take its toll. Burnout is real, and if you don’t take steps to avoid or manage it, it can sneak up on you faster than a holiday rush.

Read More

Identifying Traffic Patterns

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Maximizing Profitability and Peace During the Holiday Retail Season

Are you ready to maximize your holiday season? In today’s episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it’s crucial to get ahead and make sure your boutique is ready to thrive. Lets dive into the three main strategies for preparing your holiday season.

Read More

The Six Layers of Business

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don’t know where to start? If so, today’s Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Read More

Mastering Leadership: The Evolution of a Multi-Generational Boot Company

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years. 

Read More

The One Thing

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I’ve ever read.

Read More

From Influencer to CEO: Building an Authentic Community in Western Fashion

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.

Read More

Discover Affordable Products at ASD Market Week

Are you curious about what it takes to pivot from one successful business to another? In today’s episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational.

Read More

Value vs Pride

Today, we’re diving into one of my absolute favorite topics: marketing, brand positioning, and understanding how to serve your customers. If you’re part of the Boutique Hub community or have attended Retail Bootcamp, you’ll know how passionate I am about this subject. Today, we’ll explore the critical difference between value and price, especially in a challenging year like 2024.

Read More
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