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From Chaos to Clarity: Navigating Big Changes in Small Business

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building.

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Business is Really This Simple

If you could distill thousands of conversations with small business owners into one piece of advice, what would it be? After countless discussions, here’s the secret to making your business work, no matter what you sell. It’s straightforward yet powerful.

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Community, Curiosity, and Confidence: The Triple C’s of Brand Building

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay.

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How you show up here is how you show up there

How You Show Up Here is How You Show Up There

Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

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Building a Brand: Lessons in Customer Service, Sales and Overcoming Challenges

Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business

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Six words & phrases to rethink using

Six Words & Phrases to Rethink Using

Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

Read More
From Soles to Sales: The business of shoes with Chinese Laundry

From Soles to Sales: The Business of Shoes with Chinese Laundry

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

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The art of balance: Managing two careers, Embracing vulnerability, and market expansion

The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

Read More

From Chaos to Clarity: Navigating Big Changes in Small Business

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building.

Read More

Business is Really This Simple

If you could distill thousands of conversations with small business owners into one piece of advice, what would it be? After countless discussions, here’s the secret to making your business work, no matter what you sell. It’s straightforward yet powerful.

Read More

Community, Curiosity, and Confidence: The Triple C’s of Brand Building

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay.

Read More
How you show up here is how you show up there

How You Show Up Here is How You Show Up There

Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

Read More
Building a Brand: Lessons in Customer Service, Sales and Overcoming Challenges

Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business

Read More
Six words & phrases to rethink using

Six Words & Phrases to Rethink Using

Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

Read More
From Soles to Sales: The business of shoes with Chinese Laundry

From Soles to Sales: The Business of Shoes with Chinese Laundry

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

Read More
The art of balance: Managing two careers, Embracing vulnerability, and market expansion

The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

Read More
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