As every fashion retailer knows, competition has become pretty fierce. With more and more boutique brands popping up every day, standing out from the pack has never been harder. The key to success? Maximizing all available touchpoints with your customer. There is one in particular which has been historically neglected - the moment of delivery. This is where an attractive, fashion-forward unboxing could be your key to greater success as a brand. What is unboxing? When people...

< GUEST BLOG POST > In the wake of approximately 12,000 store closures across the United States, there are still many retailers that aren’t just surviving in 2018, but thriving, too. What’s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times. This could mean keeping consumers guessing with exclusive merchandise sold for a limited time only, pop-up shops...

< GUEST BLOG POST > Buying inventory to sell in your fashion boutique is a major investment. It’s crucial to research all your possible options and ask potential clothing suppliers the right kinds of questions. This is a two-part blog, so, in this first part, we’ll cover how to find wholesale clothing suppliers and clothing manufacturers. In the next segment, we’ll delve into how to evaluate the prospects you’ve found. Without further ado, let’s get started! Step...

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more....

It's hard to believe we're t-minus one week until the commencement of our first-ever Boutique Summit! In case you've missed out on The Summit, it's the first-of-its-kind, business conference for the boutique world. Hosted in Dallas, we're bringing in experts and professional in almost every field relating to boutique fashion--be it, social media, marketing, blogging, photography, merchandising, or inventory management. The event is sold out in person, but online viewing will be up two weeks following...