<Guest Blog Post> . In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single...

Dana Spinola, the founder of Fab’rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of. ...

Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship where a sales associate knows exactly...

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.   From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success. Plus, what retail and basketball have...