#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Driving In-Store Traffic

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

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Five Reasons why Boutiques need iPhone and Android Mobile Apps

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More »

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

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Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Ashley Alderson | The Boutique Hub

Why not being YOU is hurting your boutique.

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started

Read More »

Driving In-Store Traffic

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

Read More »

Five Reasons why Boutiques need iPhone and Android Mobile Apps

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More »

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

Read More »
Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Ashley Alderson | The Boutique Hub

Why not being YOU is hurting your boutique.

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started

Read More »

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Most Popular Stories

Inside Dallas Market Center: Retail Revelations and Trends

Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.

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To Be Interesting, You Have To Be Interested

Welcome to another edition of Five Minute Friday! Today, I want to explore a quote that sparked thought for me. The quote goes: “To be interesting, you have to be interesting. To be loved, you have to love. To be friends, you have to be friendly. And to be interesting, you’ve got to be interested.”

This simple yet profound statement holds valuable insights, especially for those of us navigating the realms of business and personal growth. Let’s unpack what it means and how it can transform our interactions and relationships.

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Small Town Dreams to Big Time Success: Building a Business with Heart

Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

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Effective Merchandising Tools to Display Your Summer Inventory! 

JR Visual has compiled a list of effective merchandising tools that can be used to showcase your summer merchandise in the best possible way. It can be challenging to display summer items in a way that is both visually appealing and easy for shoppers to browse through. Therefore, here are some practical tools that you can use in your store, along with multiple ways to use them this season!

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