Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today's data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every successful boutique owner needs!

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations....

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of the things we hear about often...

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a booming industry now. Here are the...