Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today's episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads. ...

Brand new updates for 2019 to help you conquer Pinterest!!!   Pinterest is visual – 72% of its users are female, and Fashion is in the top 2 categories users pin….are you using Pinterest to drive major traffic to your boutique’s e-commerce site? HERE ARE 9 QUICK TIPS TO BUILD A BETTER PROFILE FOR YOUR BOUTIQUE AND REACH NEW CUSTOMERS. 1. CONTENT What are you pinning to your boards & how many boards do you have? Sharing content from your...

< GUEST BLOG POST > Pinterest has the incredible potential to help small businesses increase their brand awareness, website traffic, and sales. If you haven’t added this platform to your marketing stack, you need to! Pinterest’s ideal audience for boutiques is composed of high-income, educated women looking to plan and shop for life events. Since Facebook infamously changed their algorithms, most small businesses are not seeing the ROI that they used to. (Don’t get me...