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The Power of Scent

The Power of Scent

Today Julie Tassy, Founder of Ella B Candles, joins us for today’s podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!

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3 CRUCIAL STEPS THAT WILL INCREASE E-COMMERCE SALES BY 26%

3 Crucial Steps That Will Increase E-Commerce Sales By 26%

We are about to hit prime time in the E-commerce industry. As we all know, Q4 is the most important sales quarter of the year… Are you ready to finish 2019 strong? Hello Bar is offering a free webinar training with The Boutique Hub this Thursday, Nov. 21 at 10am PST! Join us as we cover the 3 Crucial Steps that will Increase E-Commerce Sales by 26%!

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Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »

Boutique Marketing for Your Audience

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Read More »

Analytics For Hubbies

Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today’s data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every boutique owner needs!

Read More »

Email Marketing For A Clothing Boutique

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.

Read More »
5 Reasons You Should Use The Tailwind App

5 Reasons You Should Use The Tailwind App

There has never been a better time to use Pinterest for Business. Pro-bloggers, influencers, and brands have used the Tailwind App for years to their advantage, so why shouldn’t you? Here we are breaking down the 5 reasons you should be using it too!

Read More »
The Power of Scent

The Power of Scent

Today Julie Tassy, Founder of Ella B Candles, joins us for today’s podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!

Read More »
3 CRUCIAL STEPS THAT WILL INCREASE E-COMMERCE SALES BY 26%

3 Crucial Steps That Will Increase E-Commerce Sales By 26%

We are about to hit prime time in the E-commerce industry. As we all know, Q4 is the most important sales quarter of the year… Are you ready to finish 2019 strong? Hello Bar is offering a free webinar training with The Boutique Hub this Thursday, Nov. 21 at 10am PST! Join us as we cover the 3 Crucial Steps that will Increase E-Commerce Sales by 26%!

Read More »
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »

Boutique Marketing for Your Audience

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Read More »

Analytics For Hubbies

Using Analytics is one of the most crucial aspects of running a successful small business. In fact, in today’s data-driven, on-demand world, it’s impossible to be viable without it. Here are the essential analytics reports every boutique owner needs!

Read More »

Email Marketing For A Clothing Boutique

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.

Read More »
5 Reasons You Should Use The Tailwind App

5 Reasons You Should Use The Tailwind App

There has never been a better time to use Pinterest for Business. Pro-bloggers, influencers, and brands have used the Tailwind App for years to their advantage, so why shouldn’t you? Here we are breaking down the 5 reasons you should be using it too!

Read More »

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Most Popular Stories

The Bus Rule

Welcome to another edition of Five Minute Friday! Today, I want to explore a rather unusual, albeit important, scenario — what if you suddenly couldn’t manage your business? It’s a scenario we seldom like to consider, dubbed the “Bus Rule,” but preparing for it is crucial for any entrepreneur aiming for long-term success and resilience.

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Wholesale Buying Strategies and Trend Forecasting on Hubventory

Welcome back to the Boutique Chat podcast! This week, I’m thrilled to introduce a gem from our own team, Samantha Conner, who has been a radiant presence in our community and a familiar face across various fashion markets from Dallas to Vegas and Atlanta. Samantha has a robust understanding of the fashion industry from both the brand and boutique perspectives, making her insights invaluable. Her first-hand experience with Hubventory, our innovative online wholesale platform, adds a layer of depth to our discussion on the evolving dynamics of the fashion marketplace. We’re deep diving into all things wholesale buying and trend forecasting!

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