Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways, and in our Giveaway Series of posts, we’re talking about 3 types of giveaways each boutique owner should use...

Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You're not alone, with Instagram's announced plans for an algorithm change and new updates to Facebook's ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let's go back to some basics shall we? One of the key factors in Facebook's algorithm is showing your posts to...

As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We've seen it all when it comes to social media posts - the Good, the Bad, and some that are even a little Ugly.  Let's make sure you're setting yourself up for success and not making one of these mistakes. Ready? DON'T forget to include a caption with your photo on Instagram or if you've posted multiple photos on Facebook DO include a description that will engage and build relationships with followers. DON'T...