Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley’s background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
>> EPISODE 301 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
KEY POINTS:
- There is enough success for everyone to go around. Practicing community over competition will only create a stronger and more profitable business.
- Stay focused on the good. Your words and thoughts will create your reality.
- Be authentic to yourself. Your people will find you!
FAVORITE QUOTES
“You have to remember employees are an investment. They are not an expense, when you find the right employees, they are an investment for your business.” -Ashley McPherson
“My theory on community over competition: There is enough success for anybody in this world that is willing to work for it.” -Ashley McPherson
“That feeling of positivity and community spreads like wildfire.” -Ashley McPherson
Where to find Ashley:
Instagram: @ashleyrebeccamcpherson & @macomaboutique
Facebook: Macoma Boutique
Website: https://macomaboutique.com/
Resources :
Alison Grooms on the Boutique Chat Podcast
2021 Boutique Marketing Bundle
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 15th, 2020
Do you love the details of Building Meaningful Relationships with Your Customers? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Organic Marketing Techniques to Drive Sales to Your Small Business
In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business. - The Power of Adaptability: Thriving in a Changing Retail Landscape
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique, sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it! - Five Steps to the Perfect In-Store Sales ProcessIn this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
