3 Mistakes That Will Ruin Your Conversion Rate (And How to Fix Them)
As a small business owner, there’s one metric that stands above all others when it comes to measuring the success of your online store: conversion rate. Whether you’re driving traffic through social media, email campaigns, or organic search, your conversion rate is the key indicator of how well your website is turning visitors into paying customers. But even the most dedicated business owners can make mistakes that severely impact this crucial metric. Let’s dive into three common mistakes that can tank your conversion rate—and how to fix them.