21 May Episode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & Boutique
Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!
“It’s real important to upfront with your employees and tell them what you expect. Put those expectations on paper!”- Allison
“Wherever you’re at, we all have problems. We all have issues, they just vary at different levels.”- Allison
“It’s important to be yourself. Be who you are and try to meet the needs of your customers.”- Allison
- Having a brand with your set style. No matter what, the customer can distinguish you from other brands.
- Always be prepared. Take time to diversify your sales channels.
- We can always be working. Find that time to discount and choose time to spend with your family.
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Original Air Date: May 21, 2019
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