Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there.
In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual shows and is considered the number one regional mart in the country. Tara shares how MPLS helped grow her business and the unique opportunities it provides for both buyers and brands.
Resources Featured In This Episode:
- 2024 Trade Show Calendar
- How to Register for Market
- 5 Tips for Attending Wholesale Markets as a Boutique Owner
- Attending Apparel Markets: Tips from Boutique Owners
- Cedar and Cypress Designs: Website | Facebook | Instagram | Pinterest
- Minneapolis Mart: Website | Facebook | Instagram | Twitter
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Boutique Boss Planner
- Small Business Marketing Handbook
- Boutique Hub Black
- Hubventory.com
>> How Regional Markets Can Benefit Your Business – LISTEN NOW ON iTunes <<
>> How Regional Markets Can Benefit Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in How Regional Markets Can Benefit Your Business with Tara Thorn
- The Importance of Going to Market
- Regional Markets vs. Bigger Markets
- Choosing the Right Markets and Timing
- The Interwoven Nature of Gift and Apparel Markets
- Building Relationships with Reps and Showrooms
- Fair Trade and Certification
- Tips for Success at Regional Markets
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 23, 2024
Do you love the details of How Regional Markets Can Benefit Your Business with Tara Thorn? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Plan, Post & Grow on Social Media Without the Overwhelm
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. - How to Avoid the Retail Summer Slump
For boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025: - More Profit, Less Work: AOV Strategies That WorkIn this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
