#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Building a Multi-Channel Brand

If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line,

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4 Reasons Why Your Brand Is Not Engaging

4 Reasons Why Your Brand Is Not Engaging

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success!

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How To Build A Memorable Brand

How To Build A Memorable Brand

Today Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consistent story for your brand. Bring along your notebook because there’s no doubt today’s episode will help transform your business.

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Creating Engaging Live Retail Sales & Building a Memorable Brand

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

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Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

5 Essentials For Your Boutique Website

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.

Read More »

Building a Multi-Channel Brand

If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line,

Read More »
4 Reasons Why Your Brand Is Not Engaging

4 Reasons Why Your Brand Is Not Engaging

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success!

Read More »
How To Build A Memorable Brand

How To Build A Memorable Brand

Today Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consistent story for your brand. Bring along your notebook because there’s no doubt today’s episode will help transform your business.

Read More »

Creating Engaging Live Retail Sales & Building a Memorable Brand

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

Read More »
Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

5 Essentials For Your Boutique Website

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.

Read More »

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Most Popular Stories

Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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