So you just ran an offer or a giveaway to grow your email list (congrats - we’ve been talking about this so much lately!), but now what?    If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or segment of an old one? Keep in mind, it takes the human brain...

<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic back to your store through navigation...

Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations....

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it's like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It's rare that someone buys the first time they meet you, so it's up to YOU to warm them up to your brand. How...