Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.
So you just ran an offer or a giveaway to grow your email list (congrats – we’ve been talking about this so much lately!), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or segment of an old one?
<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic
Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.
So you just ran an offer or a giveaway to grow your email list (congrats – we’ve been talking about this so much lately!), but now what? If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or segment of an old one?
<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic
Integrated marketing automation tools allow you to manage your campaigns & promotions and seamlessly send personalized emails to customers with automated workflows. Email marketing is a cost-effective way to increase traffic and sales across all of your retail channels, from your POS & eCommerce to market place integrations.
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
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In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique, sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it!
In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.
Welcome back to the Boutique Chat podcast! In today’s discussion, I am chatting with The Boutique Hub’s Director of Digital Marketing, Jeff Fenn. We’re addressing Facebook Ad strategies for small business retailers. Let’s dive in!
