The countdown to Christmas has begun and Black Friday will be here before you know it. Are you ready #BoutiqueBoss?!? We’ve got 5 critical tips for your holiday sales to help you make it your best year yet!

Plus, we included a free guide, 5 essential Holiday Retail Tips inside of this post to get you an extra jumpstart!

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If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.

< GUEST BLOG POST > In the wake of approximately 12,000 store closures across the United States, there are still many retailers that aren’t just surviving in 2018, but thriving, too. What’s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times. This could mean keeping consumers guessing with exclusive merchandise sold for a limited time only, pop-up shops...

Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship where a sales associate knows exactly...

Guest Blog It’s not a secret that we’re all here to make money. There may be plenty of other things we’re here for like passion for our products, customers, vendors, and communities, but at the end of the day, we are here to make a living. To do that, we know that we need to sell the right product at the right price at the right time. We talk about this all the time in inventory...