6 Tips To Improve Your Digital Sales Strategy

I originally gave this talk in Las Vegas at the breakfast at WWIN about why your social media is not engaging. I know that this topic, and how to get everything all scheduled without pulling your freaking hair out are two HUGE stressors for most of you.

So let's start here.

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like a flip of...

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique, as well as a wholesale...

Remember that old adage, "Fail to Plan and you will Plan to Fail"?   Well in terms of marketing, it couldn't be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they're winging it.  Social media doesn't work by winging it, it's about understanding how the algorithm works and using that in your favor. It's knowing how to...