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Why Your Social Media is Being Ignored

Why Your Social Media Is Being Ignored

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

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Boutique Marketing:

Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like

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Boutique Chat Podcast | The Boutique Hub

Episode #8: Why You Shouldn’t Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique,

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Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More »
Why Your Social Media is Being Ignored

Why Your Social Media Is Being Ignored

In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.

Read More »

Boutique Marketing:

Why You Should STOP Putting All of Your Marketing Eggs in One Basket. The Boutique Marketing Strategy Guide. Presented by The Boutique Hub. Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like

Read More »
Boutique Chat Podcast | The Boutique Hub

Episode #8: Why You Shouldn’t Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique,

Read More »
Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More »

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Most Popular Stories

The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

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5 Productivity Habits Of Successful Business Owners

What are the 5 habits of successful boutique owners and top business owners? Let’s dish! The truth is, we all fight the same battles…time…productivity…team optimization….creating systems….taking care of ourselves and families. From our community at The Boutique Hub to those in Retail Bootcamp, we’ve walked through solving so many of these challenges together and have come up with some real solutions you can put into play RIGHT NOW.

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Are You Ready to Lose It All?

Are you ready to risk losing everything you’ve built? That might sound dramatic, but it’s a very real threat if you’re unknowingly selling trademarked, copyrighted, or unlicensed goods. In this Five Minute Friday, I want to shed light on a pervasive issue in our industry that could jeopardize your entire business.

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Inside Dallas Market Center: Retail Revelations and Trends

Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.

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