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Episode #40: Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

November 13, 2018

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive

Read More

Driving In-Store Traffic

November 7, 2018

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

Read More

Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

November 6, 2018

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push

Read More

Why you Need a Separate Phone Number for your Boutique and How to Get One in Seconds

October 26, 2018

Guest Blog  The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on

Read More

Wholesale Jewelry: Building a Profitable Business with Accessories

October 25, 2018

If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit!   Well, today we are focusing on other margin builders from some great brands.  If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase

Read More

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

October 23, 2018

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More

Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

October 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This

Read More

Five Reasons why Boutiques need iPhone and Android Mobile Apps

October 10, 2018

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

October 9, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

New Years Eve Wholesale for Boutiques

October 8, 2018

I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate

Read More

Episode #40: Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer

November 13, 2018

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive

Read More

Driving In-Store Traffic

November 7, 2018

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of

Read More

Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub

November 6, 2018

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push

Read More

Why you Need a Separate Phone Number for your Boutique and How to Get One in Seconds

October 26, 2018

Guest Blog  The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on

Read More

Wholesale Jewelry: Building a Profitable Business with Accessories

October 25, 2018

If you’ve been following our blogs for a while, you probably saw our blog on hair accessories and how they are a great way to build your margins which in turn increases your profit!   Well, today we are focusing on other margin builders from some great brands.  If you have traveled to LA or even just shopped on FashionGo, you know that jewelry is a great way to increase

Read More

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

October 23, 2018

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More

Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

October 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This

Read More

Five Reasons why Boutiques need iPhone and Android Mobile Apps

October 10, 2018

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

October 9, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

New Years Eve Wholesale for Boutiques

October 8, 2018

I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate

Read More

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