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Why You Should Offer a “Buy Now, Pay Later” Payment Method

October 12, 2019

<Guest Blog Post> There are so many aspects that go into running your eCommerce store – finding the right combination of products, creating eye-catching product pages with tasteful images, reaching relevant customers with your marketing efforts, managing inventory and shipping…the decision of which payment option to use probably falls to the bottom of your to-do list. But offering a buy now and pay later payment option like Sezzle can help

Read More
5 Tips for Attending Apparel Markets for Boutiques

Episode #228: 5 Tips for Attending Apparel Markets

October 8, 2019

Today Amy Harper, Vice President of Marketing, Apparel & Accessories at Dallas Market Center, joins us for 5 Tips for attending apparel markets + how to maximize your market experience. Amy gives us some amazing tips on going to market, whether it’s your first time or you are a veteran market buyer! She gives us valuable information on why going market is so important, how to plan your time at the market, what to expect at Dallas Market Center this October, upcoming trends, and soo much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!

Read More
Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’t of starting a business.

Episode #227: Successful Business By Knowing Your Customer

October 2, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.

Read More
How to Use Personalized Transactional Emails to Boost Your Business

How To Use Personalized Transactional Emails To Boost Your Business

September 30, 2019

<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic

Read More
5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

September 24, 2019

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More

MASTERING REPLENISHMENT TO SAVE TIME, MONEY, AND GROW YOUR BUSINESS

September 23, 2019

<GUEST POST BLOG> As we’ve blogged about before, inventory management is one of the most critical components of running a retail business. It can also be one of the most technical parts of owning a retail business, with so many things to take into consideration. A major component of any successful inventory management strategy is replenishment. What is replenishment? Why does it matter? Replenishment is defined as filling-in merchandise or

Read More
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

September 20, 2019

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More
DIY Boutique Holiday Display Ideas

DIY Boutique Holiday Display Ideas

September 19, 2019

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

Read More
Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

September 17, 2019

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today’s topic is a hard one, it’s one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you’re not alone, and why comparison is truly the thief of joy.

Read More

Why You Should Offer a “Buy Now, Pay Later” Payment Method

October 12, 2019

<Guest Blog Post> There are so many aspects that go into running your eCommerce store – finding the right combination of products, creating eye-catching product pages with tasteful images, reaching relevant customers with your marketing efforts, managing inventory and shipping…the decision of which payment option to use probably falls to the bottom of your to-do list. But offering a buy now and pay later payment option like Sezzle can help

Read More
5 Tips for Attending Apparel Markets for Boutiques

Episode #228: 5 Tips for Attending Apparel Markets

October 8, 2019

Today Amy Harper, Vice President of Marketing, Apparel & Accessories at Dallas Market Center, joins us for 5 Tips for attending apparel markets + how to maximize your market experience. Amy gives us some amazing tips on going to market, whether it’s your first time or you are a veteran market buyer! She gives us valuable information on why going market is so important, how to plan your time at the market, what to expect at Dallas Market Center this October, upcoming trends, and soo much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!

Read More
Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’t of starting a business.

Episode #227: Successful Business By Knowing Your Customer

October 2, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho’s Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do’s and don’t of starting a business.

Read More
How to Use Personalized Transactional Emails to Boost Your Business

How To Use Personalized Transactional Emails To Boost Your Business

September 30, 2019

<Guest Blog Post> Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic

Read More
5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

September 24, 2019

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More

MASTERING REPLENISHMENT TO SAVE TIME, MONEY, AND GROW YOUR BUSINESS

September 23, 2019

<GUEST POST BLOG> As we’ve blogged about before, inventory management is one of the most critical components of running a retail business. It can also be one of the most technical parts of owning a retail business, with so many things to take into consideration. A major component of any successful inventory management strategy is replenishment. What is replenishment? Why does it matter? Replenishment is defined as filling-in merchandise or

Read More
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

September 20, 2019

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More
DIY Boutique Holiday Display Ideas

DIY Boutique Holiday Display Ideas

September 19, 2019

The Holiday season is an opportunity for your boutique to stand out from the crowd. This week’s post features creative projects to help you create an inspired space for your customers to shop. These DIY boutique Holiday display ideas are proof positive that you don’t have to spend a fortune to make your boutique look like a million bucks.

Read More
Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

September 17, 2019

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today’s topic is a hard one, it’s one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you’re not alone, and why comparison is truly the thief of joy.

Read More

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