Today on the Boutique Chat Podcast Angela Smith, CEO of Off the Racks Boutique, joins us for How to Maximize the Viral Potential of Your Content.
Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela’s secrets to success!
>> EPISODE 307 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
Episode Run-Down:
00:06:54 Splitting Ways with a Business Partner
00:08:09 Building a Community
00:10:42 Pivoting in Tough Times
00:13:05 Brick and Motor to Online
0014:23 Going Viral
00:17:37 Facebook Ads
00:22:22 Product Releases
00:28:56 How to Handle Negative Feeback
00:31:59 Email Marketing
Main Points
- One hundred true fans are better than thousands of unengaged followers.
- Pivot when things get tough. You might not be comfortable, but that’s when growth takes place.
- Most happy people don’t always leave reviews, mad people are the ones who leave negative reviews.
Favorite Quotes
“I became successful doing what I like to do, so why would I want to be like anyone else.” -Angela Smith
“The people you are making happy arent always going to leave a good review. Mad people are the ones leaving bad reviews, so you just have to let it go.” -Angela Smith
“It’s a whole lot of trial and error. You do waste money sometimes trying things, but you can also make a lot of money.” -Angela Smith
Where to find Angela:
Instagram: @anghsmith & @shopofftheracks
Website: www.shopofftheracks.com
Resources Mentioned:
- Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique
- Boutique Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whiskey Darling Boutique
- 20 Ways To Drive More Traffic To Your Business Free Download
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 30th, 2020
Do you love the details of How to Maximize the Viral Potential of Your Content? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: Stop Offering Loyalty Programs Like This… It’s Costing You SalesWhy do so many loyalty programs fail… even when businesses pour time, money, and effort into them? Sara Burks breaks down the biggest reasons most loyalty programs don’t actually create loyal customers — and why discounts, points, and punch cards often attract the wrong buyers instead of building long-term relationships. You’ll learn: Why discount-based loyalty… Read more: Five Minute Friday: Stop Offering Loyalty Programs Like This… It’s Costing You Sales
- Creating a Space that Sells: The Boutique Hub Showroom in Dallas
You know that moment when a space just works—it draws people in, makes them stay, and actually helps you sell more? That’s exactly what this showroom transformation was designed to do. In this behind-the-scenes look at The Boutique Hub showroom in Dallas, we’re breaking down how intentional design—from bold colors to photo-worthy moments—can turn any retail or showroom space into an experience your customers won’t forget (and won’t stop talking about). - #811: Turning a Side Hustle into a Sustainable Business
What does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle.
