Today on the Boutique Chat Podcast Angela Smith, CEO of Off the Racks Boutique, joins us for How to Maximize the Viral Potential of Your Content.
Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela’s secrets to success!
>> EPISODE 307 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
Episode Run-Down:
00:06:54 Splitting Ways with a Business Partner
00:08:09 Building a Community
00:10:42 Pivoting in Tough Times
00:13:05 Brick and Motor to Online
0014:23 Going Viral
00:17:37 Facebook Ads
00:22:22 Product Releases
00:28:56 How to Handle Negative Feeback
00:31:59 Email Marketing
Main Points
- One hundred true fans are better than thousands of unengaged followers.
- Pivot when things get tough. You might not be comfortable, but that’s when growth takes place.
- Most happy people don’t always leave reviews, mad people are the ones who leave negative reviews.
Favorite Quotes
“I became successful doing what I like to do, so why would I want to be like anyone else.” -Angela Smith
“The people you are making happy arent always going to leave a good review. Mad people are the ones leaving bad reviews, so you just have to let it go.” -Angela Smith
“It’s a whole lot of trial and error. You do waste money sometimes trying things, but you can also make a lot of money.” -Angela Smith
Where to find Angela:
Instagram: @anghsmith & @shopofftheracks
Website: www.shopofftheracks.com
Resources Mentioned:
- Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique
- Boutique Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whiskey Darling Boutique
- 20 Ways To Drive More Traffic To Your Business Free Download
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 30th, 2020
Do you love the details of How to Maximize the Viral Potential of Your Content? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront. - The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)
If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one. - #808: Shopify Best Practices for Boutique Owners
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest… Read more: #808: Shopify Best Practices for Boutique Owners
