How to Run a Successful Plus Size Boutique

How to Run a Successful Plus Size Boutique

Today on the #BoutiqueChat Podcast Letitia Young, Owner of Honey’s Child Boutique, joins us for How to Run a Successful Plus Size Boutique. Letitia was one of the only major plus-size boutiques on the market in 2012, but that didn’t stop her from being successful. Today she goes over important topics such as her experience with private labeling, text message marketing, and must know strategies on how to keep your customers coming back. But that’s not all, tune in to hear more about Letitia’s journey!

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MAIN POINTS:


  1. If you are starting private labeling, go with a company you trust and one you already have a relationship with. 
  2. If you don’t use SMS marketing, start now!
  3. Give the customers what they want, even if it’s not necessarily your style.

FAVORITE QUOTES:


“This was one of our biggest triumphs of this year. Using SMS has been a game-changer. If you’re not doing SMS, you need to be doing it!”

“Give customers what they want. I think that’s the key to staying in business.”

Where to follow and find Letitia:

Website: https://honeyschildboutique.com/

Instagram: @honeyschildboutique  & @titia_the_stylist

Join Ashley Alderson, Boutique Marketing Expert and Founder of The Boutique Hub to walk through 6 Key Areas to maximize this holiday season. Join Holiday Marketing Masterclass!

From content planning, eCommerce, and events to profitable promotions, team training, and traffic….this is the most sought after Holiday training program online. And it’ll impact your business all year long!


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Original Air Date: September 22nd, 2020
Do you love the details How to Run a Successful Plus Size Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

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Meredith Pomietlo
Meredith Pomietlo
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Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.