Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s the secret?  - Authenticity & Personalization. While e-commerce tools, strategies, and platforms are building powerful, smart and strategic retail empires, there is still a clear need to reach consumers one level deeper. Why? People...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...

Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You're not alone, with Instagram's announced plans for an algorithm change and new updates to Facebook's ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let's go back to some basics shall we? One of the key factors in Facebook's algorithm is showing your posts to...

I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be - simply posting a photo, link, and a price description could get you sales daily. Today, in order to maintain contact with current customers on Facebook, and find new ones, you have to...