Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You're not alone, with Instagram's announced plans for an algorithm change and new updates to Facebook's ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let's go back to some basics shall we? One of the key factors in Facebook's algorithm is showing your posts to...

I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be - simply posting a photo, link, and a price description could get you sales daily. Today, in order to maintain contact with current customers on Facebook, and find new ones, you have to...

Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspires us to wear what we might not have picked out on our own. Pictures help women determine quality and style, ultimately leading her to purchase or pass. Need some inspiration? We’ve picked 7 of our favorite product shots to help you up your game. We want to say HATS OFF to the...

As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We've seen it all when it comes to social media posts - the Good, the Bad, and some that are even a little Ugly.  Let's make sure you're setting yourself up for success and not making one of these mistakes. Ready? DON'T forget to include a caption with your photo on Instagram or if you've posted multiple photos on Facebook DO include a description that will engage and build relationships with followers. DON'T...

Have you ever taken a close look at your product photos and compared them to other retail photos and asked - which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We've seen it all - the good, the bad, and the ugly and if nothing else, make sure you're not committing one of the 7 Deadly Sins...