Brand new updates for 2019 to help you conquer Pinterest!!!   Pinterest is visual – 72% of its users are female, and Fashion is in the top 2 categories users pin….are you using Pinterest to drive major traffic to your boutique’s e-commerce site? HERE ARE 9 QUICK TIPS TO BUILD A BETTER PROFILE FOR YOUR BOUTIQUE AND REACH NEW CUSTOMERS. 1. CONTENT What are you pinning to your boards & how many boards do you have? Sharing content from your...

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a booming industry now. Here are the...

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take...

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s the secret?  - Authenticity & Personalization. While e-commerce tools, strategies, and platforms are building powerful, smart and strategic retail empires, there is still a clear need to reach consumers one level deeper. Why? People...