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James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More
The Boutique Hub

Join Us in Las Vegas, August 2017!

Hey baby let’s go to Vegas! Each February and August we can’t wait to head to Las Vegas for some of the most exciting weeks in Fashion for Boutique Owners!  Will you be joining us this year for Las Vegas Fashion Week to trend spot, shop the shows, network and meet up with other fabulous boutique industry friends from The Boutique Hub? On Monday, August 14th, we will be speaking

Read More
The Boutique Hot List - May

The Boutique Hot List | May

Can you believe this is our THIRD month of the Boutique Hot List? We absolutely love bringing you the hottest fashions of the month ahead, and we’re going to let you in on a little secret–this month does NOT disappoint. Last month, Coachella was a big player in the fashion world, and because of that we’ve seen a definite shift in what’s to come for the rest of this Spring,

Read More
Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More
March Boutique Hot LIst | The Boutique Hub

The Boutique Hot List | March

If you’re an avid fashion blog reader around the web, you’ve probably realized by now that most fashion how-to’s, must-shops and trend reports focus on fashion from either a high-end designer with pricing we would rarely touch, or pull pieces only from Big Box Retail that mass-produces fashion in a cold retail experience. But what about boutiques? Boutiques are the lifeblood of cities around the world, cities of all sizes

Read More
#BoutiqueBoss Dinner | The Boutique Hub

Vegas Market Week

Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner’s on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in

Read More
Wild Bleu | The Boutique Hub

An Icon of Western Fashion: Meet Wild Bleu

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still

Read More
The Hidden Trunk | The Boutique Hub

Finding a great boutique is like a treasure hunt: Meet The Hidden Trunk

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching

Read More
The Boutique Owner's Guide to Email Marketing Welcome Series Automation | The Boutique Hub

Email Marketing For Boutique Owners

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm

Read More
James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More
The Boutique Hub

Join Us in Las Vegas, August 2017!

Hey baby let’s go to Vegas! Each February and August we can’t wait to head to Las Vegas for some of the most exciting weeks in Fashion for Boutique Owners!  Will you be joining us this year for Las Vegas Fashion Week to trend spot, shop the shows, network and meet up with other fabulous boutique industry friends from The Boutique Hub? On Monday, August 14th, we will be speaking

Read More
The Boutique Hot List - May

The Boutique Hot List | May

Can you believe this is our THIRD month of the Boutique Hot List? We absolutely love bringing you the hottest fashions of the month ahead, and we’re going to let you in on a little secret–this month does NOT disappoint. Last month, Coachella was a big player in the fashion world, and because of that we’ve seen a definite shift in what’s to come for the rest of this Spring,

Read More
Boutique Marketing Content Calendar

Online Traffic For Boutiques

Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”?   Well in terms of marketing, it couldn’t be more spot on!  The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans.  Just like eyeliner, they’re winging it.  Social media

Read More
March Boutique Hot LIst | The Boutique Hub

The Boutique Hot List | March

If you’re an avid fashion blog reader around the web, you’ve probably realized by now that most fashion how-to’s, must-shops and trend reports focus on fashion from either a high-end designer with pricing we would rarely touch, or pull pieces only from Big Box Retail that mass-produces fashion in a cold retail experience. But what about boutiques? Boutiques are the lifeblood of cities around the world, cities of all sizes

Read More
#BoutiqueBoss Dinner | The Boutique Hub

Vegas Market Week

Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week?  Let’s get together #BoutiqueBoss, because dinner’s on us!   We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month!   The boutique owners in

Read More
Wild Bleu | The Boutique Hub

An Icon of Western Fashion: Meet Wild Bleu

There are some names who become synonymous with a style, a genre, a feeling or a moment in time.  Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still

Read More
The Hidden Trunk | The Boutique Hub

Finding a great boutique is like a treasure hunt: Meet The Hidden Trunk

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices.  Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching

Read More
The Boutique Owner's Guide to Email Marketing Welcome Series Automation | The Boutique Hub

Email Marketing For Boutique Owners

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm

Read More
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